CCIF Marseilles goes “SMARTIC” in European projects

SMARTIC-Sviluppo Marchio Territoriale Identità Culturale (Development of Cultural Identity Territorial Brand), is the project presented by the Italian Chamber of Commerce of Marseilles in the framework of Italy-France “Maritime” Interregional Cooperation Program and running from October 15, 2016.
Main objective is the creation of a quality label to certify local touristic structures such as hotel, restaurants and farmhouses, that will be collected in a guidebook, strongly promoted through social network and communication tools.
Next to the hosting sector S.M.A.R.T.I.C. also includes cultural services as well as handicraft and agro-food products, facing the challenge of cross-border innovative tourist attractiveness of the cooperation area, through the development and certification of Cultural Identity, composed of environmental, social and cultural cross-border companies.
As a result, the cultural identity becomes a strength for the competitiveness of SMEs in the field of active tourism suitable areas of blue and green supply chains.
Furthermore, CCIFM is partner of 3 ERASMUS + mobility project for Italian students: Green Kitchen – giovani cuochi in mobilità (“young cooks in mobility” – training in the field of sustainable restoration), Caterpillar-Istituto Turistico (training in the hosting sector) and Stream (training in the mechanic sector).
According to the Secretary General of CCIFM, Ms. Antonella Donadio: “Our participation in these European projects does enable us to capitalize on our experience and expertise in their respective sectors and place for the benefit of Italian companies our knowledge of the market and the planting in it.”